Kate Hudson plays a women’s magazine writer testing out the how-to article of the title, while Matthew McConaughey plays an advertising executive who has bet colleagues he can make any woman fall in love with him in little more than a week. Wry observations about the war of the sexes could be gleaned from such a premise, but the filmmakers are content with dumb, obvious gags. Hudson and McConaughey have undeniable chemistry – too bad they’re missing a worthy screenplay.
